Recently, in the fall of 2012, the pop group received much criticism (from both the indigenous and non-indigenous communities) for the music video that they produced for the song, "Looking Hot". The main critique was accusations of cultural appropriation and perpetuarion of stereotypes of the western "cowboys and Indians" relationship. The video depicts lead singer Gwen Stefani as the "Indian princess damsel in distress" and a band mate as the cowboy who attempts to subdue her, while another bandmate saves her as the "Indian brave".
Artist Ursula Johnson believed that the group's intention was not to perpetuate stereotypes but was an attempt to engage in critical cross-cultural dialogue about historic and current romanticizations of American Indians. One of the aims of the project is to create space for viewers to consider representation of indigenous peoples and to witness indigenous self-determination through the act of performance.